Reasons why your business needs Social Media Marketing, so your audience can find you easily.
1. Social Media Drives Traffic
No matter the industry or even audience a portion of your clients and leads are on social media. A Pew Research Center study found that 72% of Americans are on social media. 74% of people are on Facebook Daily and 63% of Americans are on Instagram Daily.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.
The moment your business creates a social media account you have access to target the audience that fits your industry. When you have followers you can show them all your updates on their homepage every time you post a blog, image, video, all of that is shown to a potential customer faster than Google.
Because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is very targeted. It will drive the RIGHT traffic to your page and website if you have it listed on your profile.
2. Your Competition Is On Social
Your competition is most likely already on social media and has a following that brings them more business every month. While they are getting customers through social media your business is depending on either print marketing or word of mouth to drive business. Even though it is rare for all businesses to succeed on social media it is worth exploring. It is an opportunity for your business.
Example: Popular restaurants like Howlin Ray’s in California use social media successfully to drive traffic to their restaurant and building brand loyalty through their in-store service.
3. Retarget and Targeted Ads Through Facebook Ads
Facebook Ads can target both audiences on Facebook and Instagram, audiences are targeted by factors like age, location, education level, industry, and behavior.
Tip: Install a Facebook pixel on your website to track how your ads affect customer behavior and retarget your ads. Over time, Facebook will learn which users are more likely to click your link or buy a product, delivering your ads to the people most likely to convert into solid leads and sales.
Read on how to start Facebook Ads with $2: The $2 Dollar Facebook Ad Strategy
4. Will Help Your Website’s SEO
Another reason why your business needs social media marketing is to increase your SEO rankings. Connecting your website to your social media will help your website rank better on Google Search after a few weeks if done correctly. Main Social Media Accounts to connect are Facebook, Instagram, and Twitter. Make sure to connect your website to your Facebook Business Manager page.
Tip: Sharing your website’s blog post on social media can help your blog post rank much faster on Google. So share new blog posts and re-share blog posts at least once a month.
5. Social Media Will Help Build Brand Loyalty
When you are engaging with your audience on social media, you are building a connection with them. Your audience can see when you are taking the time to reply to them, help them and provide them with useful information because you care.
This shows your audience that you value them, not because you see them as a resource of revenue. Over time customers and potential followers will see you as an entity that they can trust, and has great value. This makes a difference between a good business and a bad business that does not take the time to engage.
Conclusion: Reasons Why Your Business Needs Social Media Marketing
While I believe that not all businesses need to have social media as their main focus it does not hurt to explore the Social Media landscape. Social media can drive traffic to your business and build brand loyalty if executed correctly. Just like many marketing campaigns, it takes time to see the effects of Social Media on your business. If you want to see your business grow with social media marketing you must invest in advertisements like Facebook ads to target YOUR target audience. Which can be done through behavior, interest and even locations if you are a local business. These are the reasons why your business NEEDS social media marketing.
I wish your business success if you start social media marketing, please feel free to contact us for any questions of Social and Digital Marketing.